Responsive web design is all about creating such websites which automatically tweak themselves to look fine on all kinds of devices, from larger desktops to smart phones and tablets. Once you have developed a responsive website, there is no need to develop any other mobile website. Responsive web design uses flexible layouts, fluid grids, and media queries to make the website responsive on all kinds of screens. Let us look at the 5 key benefits of responsive web design given below:
1. No Need for Multiple URL
One of the foremost benefits of having a responsive web design is that you don’t need to have multiple URLs for different devices. You can have only one unique URL that can look equally good on all devices. You can save lots of money and time when it comes to the maintenance of your website. Different URLs for different devices will raise the asking price of maintenance.
2. Flexible Layouts
Layouts that are designed for responsive websites are flexible. The grid system used in responsive websites enables the website to re-arrange automatically depending on the screen size. The classes available in responsive websites are utilized to create more dynamic and flexible layouts. Text and images used in responsive websites are also responsive. Responsive images automatically adjust to fit the size of the screen. The videos and slideshows scale properly on any device.
3. User Friendly Navigation
Responsive websites tend to have user friendly navigation system that can be helpful in terms of controlling the bounce rate. Most visitors will be able to explore the site properly and find their relative data on the website. Lower bounce rate will make valuable impact in terms of search engine optimisation and your site will get proper response from users and crawlers.
4. Generate High Revenue
Responsive websites have higher conversion rate as compared to other web sites. With the arrival of latest technology, people tend to use their tablets and smart phones for getting online service. If your website is available to these users, your better conversion rate will generate higher revenue. You can populate your services and products with faster rates in search engines and website directories.
5. Google Recommends It
Google has recently recommended responsive web design for improved search engine results. Since the smart-phone users are mounting day by day, Google identifies the content requirements of users and suggests mobile-friendly web sites. Your site will have the best performance possibility if it has been designed with responsive layout.