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7 tips for creating fantastic product photography

7 Tips For Creating Fantastic Product Photography

by Rachel Bradley

Great photography is needed when you have a product to sell and it becomes vital when you’re trying to persuade people to buy your products. Image quality defines the product quality. Poor quality image = Poor quality product Research suggests that product photography is more important than product price, product reviews or product description. This […]


7 ways to brand your online store

7 Ways to Brand Your Shopify Store

by Sultan Noori

Why worry about branding your store? Creating a website or an ecommerce store is fairly easy. Just go to Shopify.com, start a free account, select a theme, configure, create products and off you go. You are online. You make a sale, that gives you a buzz and you wait for the next one. Making a […]


Hotbox UX Design Wireframe

UX Design for Online Store

by Sultan Noori

If you are thinking of starting an online store or have an existing store then you want to look into UX Design. UX design is one of the most important areas of your online presence and helps you set yourself apart from the competition. What is UX Design? The following definition will help in context […]


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A Primer on Selling Online!

by Sultan Noori

My First Lesson   My dad used to run a retail store which was one of his many businesses before he settled down as a restaurateur.  One of the strategies he used to sell was to pick up the best tie off the rack and wear it at work.  Customers would come in and would […]