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A Primer on Selling Online!

by Sultan Noori

My First Lesson   My dad used to run a retail store which was one of his many businesses before he settled down as a restaurateur.  One of the strategies he used to sell was to pick up the best tie off the rack and wear it at work.  Customers would come in and would […]


Ecommerce for Online Opticians

Ecommerce for Online Opticians

by Sultan Noori

I remember going to the opticians when I was a kid and wearing a freaky contraption on my head to get my eyes tested.  You didn’t have to work hard at looking like a nerd, any pair of plastic glasses will do that for you.  Opticians often kept limited stock so you had to look […]


Rich internet applications

Why is Search Engine Optimisation important and what does it require?

by Joseph Levy

As the world quickly becomes more and more internet based it is important that a modern business keep up with the times. Gone are the days of looking through a phone book or asking friends about a company that may be able to help you with a problem. These days everything needs to be quick […]


Conversion Tracking in Google AdWords

12 Steps Guide to Tracking Conversions in Google AdWords

by Sultan Noori

Conversion tracking is a very commanding and free tool in Google AdWords account that tracks the clicks on your ad and identifies what customers do after clicking on your ad. Conversion tracking helps you to record an online purchase or a call to your business from a mobile phone. The Need to Track Conversions To […]