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7 Tips For Creating Fantastic Product Photography
Great photography is needed when you have a product to sell and it becomes vital when you’re trying to persuade people to buy your products. Image quality defines the product quality. Poor quality image = Poor quality product Research suggests that product photography is more important than product price, product reviews or product description. This […]
7 Ways to Brand Your Shopify Store
Why worry about branding your store? Creating a website or an ecommerce store is fairly easy. Just go to Shopify.com, start a free account, select a theme, configure, create products and off you go. You are online. You make a sale, that gives you a buzz and you wait for the next one. Making a […]
UX Design for Online Store
If you are thinking of starting an online store or have an existing store then you want to look into UX Design. UX design is one of the most important areas of your online presence and helps you set yourself apart from the competition. What is UX Design? The following definition will help in context […]
A Primer on Selling Online!
My First Lesson My dad used to run a retail store which was one of his many businesses before he settled down as a restaurateur. One of the strategies he used to sell was to pick up the best tie off the rack and wear it at work. Customers would come in and would […]
Ecommerce for Online Opticians
I remember going to the opticians when I was a kid and wearing a freaky contraption on my head to get my eyes tested. You didn’t have to work hard at looking like a nerd, any pair of plastic glasses will do that for you. Opticians often kept limited stock so you had to look […]
Why is Search Engine Optimisation important and what does it require?
As the world quickly becomes more and more internet based it is important that a modern business keep up with the times. Gone are the days of looking through a phone book or asking friends about a company that may be able to help you with a problem. These days everything needs to be quick […]
12 Steps Guide to Tracking Conversions in Google AdWords
Conversion tracking is a very commanding and free tool in Google AdWords account that tracks the clicks on your ad and identifies what customers do after clicking on your ad. Conversion tracking helps you to record an online purchase or a call to your business from a mobile phone. The Need to Track Conversions To […]
What Is Google AdWords Quality Score and It’s Impact on PPC?
Good “Quality Score” is the key to success for running profitable Google AdWords campaign. You can master PPC by understanding the quality score which is an estimate of the quality of your ads against your targeted keywords and search queries. You can boost the performance of your PPC by improving quality score, so here are […]
Twitter Revolutionising Ecommerce
Twitter made waves when they brought out their product pages platform thus entering the thriving ecommerce market; they’re allowing retailers to advertise directly through twitter by creating product pages separate from user’s timelines. These pages will contain pictures and information about the product and some will even include a “buy” button which allows users to […]
Google to Penalise Non Responsive Websites
Google announces plans to penalise websites not optimised for smart phones. Google tweaks search algorithm to favor websites that look good and are designed for mobile devices. Google has updated its search algorithm so that comparable mobile-friendly sites will rank higher than non-mobile friendly sites in mobile search results. The message is clear, if your […]