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A Primer on Selling Online!
My First Lesson My dad used to run a retail store which was one of his many businesses before he settled down as a restaurateur. One of the strategies he used to sell was to pick up the best tie off the rack and wear it at work. Customers would come in and would […]
Ecommerce for Online Opticians
I remember going to the opticians when I was a kid and wearing a freaky contraption on my head to get my eyes tested. You didn’t have to work hard at looking like a nerd, any pair of plastic glasses will do that for you. Opticians often kept limited stock so you had to look […]
Why is Search Engine Optimisation important and what does it require?
As the world quickly becomes more and more internet based it is important that a modern business keep up with the times. Gone are the days of looking through a phone book or asking friends about a company that may be able to help you with a problem. These days everything needs to be quick […]
12 Steps Guide to Tracking Conversions in Google AdWords
Conversion tracking is a very commanding and free tool in Google AdWords account that tracks the clicks on your ad and identifies what customers do after clicking on your ad. Conversion tracking helps you to record an online purchase or a call to your business from a mobile phone. The Need to Track Conversions To […]
What Is Google AdWords Quality Score and It’s Impact on PPC?
Good “Quality Score” is the key to success for running profitable Google AdWords campaign. You can master PPC by understanding the quality score which is an estimate of the quality of your ads against your targeted keywords and search queries. You can boost the performance of your PPC by improving quality score, so here are […]
Twitter Revolutionising Ecommerce
Twitter made waves when they brought out their product pages platform thus entering the thriving ecommerce market; they’re allowing retailers to advertise directly through twitter by creating product pages separate from user’s timelines. These pages will contain pictures and information about the product and some will even include a “buy” button which allows users to […]
Google to Penalise Non Responsive Websites
Google announces plans to penalise websites not optimised for smart phones. Google tweaks search algorithm to favor websites that look good and are designed for mobile devices. Google has updated its search algorithm so that comparable mobile-friendly sites will rank higher than non-mobile friendly sites in mobile search results. The message is clear, if your […]
How to build a mobile app?
Most people don’t even think of building a mobile app on their own. For others it could be an overwhelming experience due to the complexities involved. Whether your aim is to support your customers, create an ecommerce app, or perhaps a game, don’t let your fears or lack of knowledge prevent you from fulfilling your […]
5 Key Benefits of Responsive Web Design
Responsive web design is all about creating such websites which automatically tweak themselves to look fine on all kinds of devices, from larger desktops to smart phones and tablets. Once you have developed a responsive website, there is no need to develop any other mobile website. Responsive web design uses flexible layouts, fluid grids, and […]
The Beacon of Retail Marketing
What if your customer just walked past your store? What if your next customer is within the reach of your post code? How do you attract these customers? Is there a way of reaching out to these customers so they can find you? Yes, there is. Innovations in mobile and retail technologies are giving us […]