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Athito Retail – Generating Traffic With Google AdWords

Founded in 2003 and with an exemplary client list built purely from word of mouth and recommendation, Athito Retail has delivered over 250 successful projects on behalf of leading UK and international retailers and consumer brands for more than 10 years. The client list consists of Tesco, M&S, Selfridges, Fortnum & Mason, Debenhams, ASDA, Whistles, The Conran Shop, moo.com, B&Q and Lakeland to name a few.

The challenge faced by Athito Retail was that the retail consultancy sector is very competitive and the client only wanted to adopt ethical marketing and seo techniques to promote their brand.  The client did not want to use social media, blogging or email marketing for their marketing.  This gave our team very little to work with.

The Proposal

With a rebranded website launched in 2014, Athito needed a digital marketing partner that understood Athito’s ethos and the marketplace it operated within. With a growing customer base, Athito’s goal is to expand its market share in UK. Tabaq was selected to design, research, implement and manage the PPC (Pay Per Click) campaign for Athito Retail.

The Outcome

Within the first three months of running the campaign, the site visitors doubled leading to a conversion. Tabaq since then has worked closely with Athito Retail refine and improve the campaign month on month strengthening Athito’s position and domain authority. Staying within the guidelines provided by the client, we achieved our overall goal. 

Athito Retail
  • Jamie Rothwell, Hotbox Storage
    — Jamie Rothwell, Hotbox
    The team at Tabaq have been great and were very hands on right from the start. We came to Tabaq looking for a smarter e-commerce solution that would integrate with our accounting and inventory systems so we could spend more time developing and selling our products. They have been very patient, knowledgeable and professional in guiding us through this process and we are very happy with the e-commerce platform we have developed. Tabaq are now helping us develop the platform further into a multi-country platform to support our export growth. We are also developing tailored support and marketing programs with Tabaq to really get the most out of the site.
  • Little Magic Box logo
    — Little Magic Box
    I'm not usually one to leave reviews. However, my experience with Tabaq Technologies has been excellent. They are excellent at what they do and they provide a great Customer Service and they have been more than helpful!. They worked hard to work with my requirements to give me the website I wanted to start my e-commerce store with. They are quick in response, always there to give me professional advice and would go out of their way to help me solve any issues. If you are not familiar with e-commerce they will give suggestions from developing the site, to suggestions on Apps and suggestions on tools for marketing. I'm very happy with their service and will definitely recommend it to anyone who will need a Shopify expert!

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