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Athito Retail – Generating Traffic With Google AdWords

Founded in 2003 and with an exemplary client list built purely from word of mouth and recommendation, Athito Retail has delivered over 250 successful projects on behalf of leading UK and international retailers and consumer brands for more than 10 years. The client list consists of Tesco, M&S, Selfridges, Fortnum & Mason, Debenhams, ASDA, Whistles, The Conran Shop, moo.com, B&Q and Lakeland to name a few.

The challenge faced by Athito Retail was that the retail consultancy sector is very competitive and the client only wanted to adopt ethical marketing and seo techniques to promote their brand.  The client did not want to use social media, blogging or email marketing for their marketing.  This gave our team very little to work with.

The Proposal

With a rebranded website launched in 2014, Athito needed a digital marketing partner that understood Athito’s ethos and the marketplace it operated within. With a growing customer base, Athito’s goal is to expand its market share in UK. Tabaq was selected to design, research, implement and manage the PPC (Pay Per Click) campaign for Athito Retail.

The Outcome

Within the first three months of running the campaign, the site visitors doubled leading to a conversion. Tabaq since then has worked closely with Athito Retail refine and improve the campaign month on month strengthening Athito’s position and domain authority. Staying within the guidelines provided by the client, we achieved our overall goal. 

Athito Retail
  • Vanya Oliver - Thread Tales Co
    — Vanya Oliver, Thread Tales Co.
    We had a tight deadline to update our website, and Tabaq were suggested from our previous developers. We are very happy we were directed to them because the team were ready to get on with the work and meet our deadlines. Great communication throughout the process, and extremely easy to work with. Questions were answered very quickly and fully, so there was always a clear understanding. We are very pleased with the results, and highly recommend Tabaq.
  • Eileen Willett - Cucumber Clothing
    — Eileen Willett, Cucumber Clothing
    Six months after the launch of our brand, our website already needed a serious update and we were looking for someone who could maximise the impact of our brand online, showcasing our products with an easy to navigate, user-friendly, visually arresting and highly responsive site.  From a field of six, we chose Tabaq.  Even during the initial selection process, they stood out in their commitment to meet up, generate ideas and fully answer any questions we had - we also appreciated their obvious organisation. We worked closely with Tabaq throughout the whole process of designing the new website, and their expertise and ideas were invaluable.  They are always contactable, worked strictly to an agreed timely and were generally a pleasure to work with.  We are delighted that we chose them to create our new site, we are thoroughly pleased with the results.

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