Athito Retail – Generating Traffic With Google AdWords

Founded in 2003 and with an exemplary client list built purely from word of mouth and recommendation, Athito Retail has delivered over 250 successful projects on behalf of leading UK and international retailers and consumer brands for more than 10 years. The client list consists of Tesco, M&S, Selfridges, Fortnum & Mason, Debenhams, ASDA, Whistles, The Conran Shop, moo.com, B&Q and Lakeland to name a few.

The challenge faced by Athito Retail was that the retail consultancy sector is very competitive and the client only wanted to adopt ethical marketing and seo techniques to promote their brand.  The client did not want to use social media, blogging or email marketing for their marketing.  This gave our team very little to work with.

The Proposal

With a rebranded website launched in 2014, Athito needed a digital marketing partner that understood Athito’s ethos and the marketplace it operated within. With a growing customer base, Athito’s goal is to expand its market share in UK. Tabaq was selected to design, research, implement and manage the PPC (Pay Per Click) campaign for Athito Retail.

The Outcome

Within the first three months of running the campaign, the site visitors doubled leading to a conversion. Tabaq since then has worked closely with Athito Retail refine and improve the campaign month on month strengthening Athito’s position and domain authority. Staying within the guidelines provided by the client, we achieved our overall goal. 

Athito Retail
  • Eileen Willett - Cucumber Clothing
    — Eileen Willett, Cucumber Clothing
    Six months after the launch of our brand, our website already needed a serious update and we were looking for someone who could maximise the impact of our brand online, showcasing our products with an easy to navigate, user-friendly, visually arresting and highly responsive site.  From a field of six, we chose Tabaq.  Even during the initial selection process, they stood out in their commitment to meet up, generate ideas and fully answer any questions we had - we also appreciated their obvious organisation. We worked closely with Tabaq throughout the whole process of designing the new website, and their expertise and ideas were invaluable.  They are always contactable, worked strictly to an agreed timely and were generally a pleasure to work with.  We are delighted that we chose them to create our new site, we are thoroughly pleased with the results.
  • Sara Till - No1 George Street
    — Sara Till, No1 George Street
    My learning curve with Shopify and the team at Tabaq has been excellent. I approached Tabaq to help me set up a retail ecommerce store and a few months later i have the foundations for exactly what i was looking for. After talking about my requirements & vision Tabaq quickly came back to me with theme options and guided us fully through the set up process. Sultan has amazing patience, he is very methodical and above all has extreme energy and passion for what he does, incredibly well. The project was monitored from start to ‘live’ with Sultan always on hand. The level of support was truly fantastic and he constantly helped us to trouble shoot and answered all questions. We have learnt invaluable skills which will hopefully take our business to the next level. Thank you to the team at Tabaq – i would not hesitate to recommend you to anyone !

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