online retail

7 tips for creating fantastic product photography

7 Tips For Creating Fantastic Product Photography

by Rachel Bradley

Great photography is needed when you have a product to sell and it becomes vital when you’re trying to persuade people to buy your products. Image quality defines the product quality. Poor quality image = Poor quality product Research suggests that product photography is more important than product price, product reviews or product description. This […]


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A Primer on Selling Online!

by Sultan Noori

My First Lesson   My dad used to run a retail store which was one of his many businesses before he settled down as a restaurateur.  One of the strategies he used to sell was to pick up the best tie off the rack and wear it at work.  Customers would come in and would […]


OpticsBlog

Ecommerce for Online Opticians

by Sultan Noori

I remember going to the opticians when I was a kid and wearing a freaky contraption on my head to get my eyes tested.  You didn’t have to work hard at looking like a nerd, any pair of plastic glasses will do that for you.  Opticians often kept limited stock so you had to look […]


The Beacon of Retail Marketing

The Beacon of Retail Marketing

by Sultan Noori

What if your customer just walked past your store?  What if your next customer is within the reach of your post code? How do you attract these customers?  Is there a way of reaching out to these customers so they can find you? Yes, there is.  Innovations in mobile and retail technologies are giving us […]