A Primer on Selling Online!
My First Lesson My dad used to run a retail store which was one of his many businesses before he settled down as a restaurateur. One of the strategies he used to sell was to pick up the best tie off the rack and wear it at work. Customers would come in and would […]
Ecommerce for Online Opticians
I remember going to the opticians when I was a kid and wearing a freaky contraption on my head to get my eyes tested. You didn’t have to work hard at looking like a nerd, any pair of plastic glasses will do that for you. Opticians often kept limited stock so you had to look […]
The Beacon of Retail Marketing
What if your customer just walked past your store? What if your next customer is within the reach of your post code? How do you attract these customers? Is there a way of reaching out to these customers so they can find you? Yes, there is. Innovations in mobile and retail technologies are giving us […]